Skiing in popular culture and media.
Hog Dog Skiing and a new generation.
Pepsi Generation…and Wayne Wong.
Quotes from Gordy Skoog’s interview:
Great Oudoors: Blazing Skis – Wayne Wong the Face of Freestyle Skiing
The Ski Journal: The Wong Way
Being in the right place at the right time was key. You know when I did that Pepsi commercial I was with Skiing magazine in Mammoth in ’72 testing skis for next year. And this advertising company came up from Los Angeles and was wandering the lodge asking people if they’d do some skiing for this ad, they didn’t know what freestyle skiing was.
GORDY: They didn’t go looking for someone representing that skiing style?
Wong: No, no they had no idea. I went out with a bunch of local guys throwing themselves down the hill, and I did my tricks, and they said, “Here’s the deal: we’ll pay you $75 for the day, there is no guarantee that we’ll use you, but if you’re in the ad you’ll get a royalty.” In September a friend called and said, “Hey Wayne, you’re in this commercial!”